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Walk The Moon Selected As Mtv Discover Great Music Artist! Watch Their Pizza Hut Discover Great Music Lounge Performance Highlights On Oct. 11!

Pizza Hut Achieves Growth with Capillary?s Lifecycle Marketer Solutions

The product roll-out, to begin Oct. 20, is Pizza Hut's attempt to move the stuffed-crust pizza category beyond mostly kids and families to include more Millennials and adults. Millennials, in particular, crave mixed flavors in their foods so that's the chain's latest laser focus. Instead of one ring of single-flavored, mozzarella cheese in the crust, the newest addition is made with pockets of three cheeses. If the product extension is a hit, it could evolve Pizza Hut's stuffed-crust line into a $1 billion brand over the next three years, projects Kurt Kane, chief marketing officer at Pizza Hut. "We are re-inventing the stuffed-crust experience," he says. The tweak is not a move the chain makes lightly. Sure, it's tried all kinds of temporary tweaks to the stuffed-crust brand even stuffing various toppings into the crust. But none caught fire. This one is the first permanent, new pizza product added to the Pizza Hut menu in almost two decades.
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3-Cheese whole hi-res It wasnt necessarily a surprise when I got drafted, but it was a good feeling. [+] Enlarge AP Photo/Rick Osentoski Sam Martin's current gig as an NFL punter for the Lions is a far cry from when he was slinging pizzas and moving furniture to make ends meet in college. The whimsical, unexpected, surprising ride of Sam Martin from high school soccer player to NFL punter hasnt slowed down. In Detroit, he set a team record with a 50.2-yard net punting average during Week 2 against Arizona. Had he not turned down a full soccer scholarship and worked in a Pizza Hut, it might not have happened. His sophomore year -- his redshirt freshman year, football-wise -- Martin needed a job. So he went into the Pizza Hut in Boone, N.C., and applied for a job. Making pizza was one of the many odd jobs he encountered to help pay off student loans and training bills incurred from his initial half scholarship to Appalachian State. To fund the bill for the half semester before he accepted a full ride, he took out student loans in his name. Through his whole college career, he worked. There were summers as a whitewater rafting guide and tubing boat driver. He said he bussed tables for a catering company, worked for an event planner, worked at Blowing Rock Country Club outside Boone, helped a landscaping company and moved furniture for a moving company.
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3 lessons from Alexis Ohanian's startup school of Pizza Hut

(#duh) Watch Walk The Moon talk about how they discover great new music after the jump. That's right, in just a few days the " Anna Sun " singers willbe performing at an exclusive MTV Pizza Hut Music Lounge performance on Oct. 5. But wait, what's that? You don't live in Austin? No problem! We've got you covered: If you want to catch up on Walk The Moon's Austin performance, all you have to do is check out discovergreat.mtv.com Oct. 11 to watch performances and highlights from the event. Can't wait till then?
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Sam Martin goes from Pizza Hut to the pros

In Singapore, the brand serves over 1.1 million households defined by unique tastes, behaviours and consumption habits. Pizza Hut uses Capillary's Customer IntelligenceTM solution to incrementally capture, structure and leverage large quantities of customer data. Capillarys unique solution enables the brand to break down its massive customer base into numerous clusters and micro clusters based on expressed characteristics, purchase tendencies and behavioural indicators. Resulting fact-based insights about each customer cluster is fed into Capillary's Lifecycle MarketerTM solution where engagement programmes are designed and deployed across thousands of targeted consumer engagement workflows using campaign automation. The combination of solutions allows for seamless communication with Pizza Huts customers across all channels in-stores, via tele-ordering and through Pizza Hut's online portal, ensuring effective engagement no matter which channels customers choose. Juliana Lim, Senior Marketing Director for Pizza Hut says, We now run targeted campaigns built with intelligence around customers' preferred product categories, typical purchase times and channels of choice. Analytics-driven offers lead to more effective responses amongst both loyal as well as new users and have generated higher sales returns for us. We also leverage on Capillarys automated Lifecycle Marketer programme to preemptively engage every customer to prompt future purchases and retain their loyalty.
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tumblr_mitvsiEBON1s6sejso1_400 But one stood out above the rest for the lessons he learned about starting and running a company. Before Alexis Ohanian cofounded what became aThe Front Page of the Internet" he worked as a waiter for a guy named Tony at the Columbia, Maryland Pizza Hut off Route 108 (Itas still there, he tells us). At todayas launch for his first book, Without Permission, about how he turned Reddit into a top 100 website with 81 million page views per month, he talked with Upstart Business Journal about how his work at Pizza Hut helped him get where he is today. aThe most I got from a job as an entrepreneur was definitely serving tables at Pizza Hut,a the 30-year-old founder told us during a brief pause while signing copies of his book. aAfter two years of doing that, like with any food service job, one really has to realize that youare not going to be successful later unless youare there for your customers and their experience.a As his book relates, Ohanian also worked as a parking attendant, at a deli, and at a FedEx in addition to his work with Pizza Hut. Though it was under the Hutas red roof where he learned these 3 startup lessons: Serve aaholes too: aYou do have people who are assholes, and you do have people who are going to stiff you on tips (it also makes you a better tipper)," he said. "Itas a reality that if youare an entrepreneur you have to have that same single-minded focus on providing that good customer experience, whatever that is." Donat overlook front-line employees: aThere are people at Pizza Hut, working on the line who are being entrepreneurial by figuring out more efficient ways to get a pizza in the oven and out to people, and itas not something thatas rewarded because youare just a cog in a machine.a Page 1
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